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Význam eventu pro poskytovatele služeb v destinaci cestovního ruchu Slovácko
Píšťková, Hana
Píšťková, H. Importance of the event for the service providers in the tourism destination Slovácko. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to identify impacts of event Slovácké slavnosti vína a otevřených památek on service providers in the tourism destination Slovácko and to propose measures leading to support positive and eliminate negative impacts of the event in the tourism destination. First part contains theoretical ba-sis, which are necessary to understand the theme of the bachelor thesis. In the result part can be found topics from the theoretical basis but focused on the spe-cific problematic of the thesis. To reach the goal, the answers from the survey and a deep interview were used. Based on these answers, thesis includes proposals and recommendations for better conditions not only for the service providers, but also for the visitors of the destination.
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Rozvoj cestovního ruchu v turistické oblasti Podhostýnsko
Kundrátová, Michaela
Kundrátová, M. Development of tourism in the Podhostýnsko tourist area. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis is focused on the development of tourism in the tourist area of Podhostýnsko. In the first part of the thesis a literature search is prepared, which describes and explains all the concepts related to the issue. The analytical part then focuses on the description of the Podhostýnsko region and the analysis of the external and internal environment. The work also includes a questionnaire survey focused on the motivation and satisfaction of visitors in the area. In addition, interviews with accommodation establishments about tourists are obtained. Based on the findings on the current state of tourism, a proposal for its improvement was developed.
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Perception of tourism by residents of the tourist area Písecko - Blatensko
KECLÍKOVÁ, Klára
This thesis deals with the perception of tourism by residents in the tourist area of Písecko - Blatensko. The aim of the thesis is to analyse the perception and relationship of tourism by residents in this tourist area. The theoretical part contributes to the approach and understanding of this issue. The opinions of the residents were obtained through a questionnaire investigation. The results were subsequently used in the development of recommendations. It serves to evaluate and reflect on the satisfaction of residents in the tourist area of Písecko-Blatensko. Furthermore, the results are used to create a custom proposal that will help to develop the destination from the perspective of the local residents.
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Stratégia rozvoja vybranej destinácie
Bartková, Natália
The thesis deals with possibilities of development of the destination Lopušná do-lina and defines its current state. Theoretical part establishes basic terminology of tourism, destination, partnerships in destination, marketing and management of destination, and organisation of tourism in Slovakia. In analytical part, the destination is characterised with its supply and organisation. Destination’s visitors are characterised based on the data form the questionnaire. In the proposition part are described possibilities of the development regarding drawbacks found in analysis. The greatest flaw found is insufficient promotion of the destination. The aim of the thesis is the formulation of the development strategy, which is marketing and promotion of the area. Marketing communication mix is created and eco-nomically evaluated.
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Management of tourism development in the South Bohemian Region
NOVOTNÁ, Jana
This diploma thesis is focused on the current state of management and organization of tourism in the South Bohemian region and on finding the current offer of tourism products in the context of the development of destination management and marketing. The theoretical part defines the applied theory, related to the solved topic. Primary data was obtained from managed interviews with product managers of South Bohemian tourist areas and from an interview with the director of the South Bohemian Tourism Authority. Secondary data was drawn from websites of individual tourist areas, from www.jiznicechy.cz and from many prospectuses. In the practical part, the tourism management organization applied in the Czech Republic was compared with the organization in selected foreign destinations. As well as an analysis of individual tourist areas was carried out. On the basis of the conducted analyzes and primary research, measures and recommendations were proposed to support the development of destination management and increase the competitiveness of the South Bohemian Region.
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The Tourism Development in the Tourist Area of Český les
Braunová, Natálie ; Valentová, Jana (advisor) ; Brůžková, Pavla (referee)
The aim of the bachelor thesis is to present the turist area of Český les as a competitive tourist area with a specific potential for the tourism development. The bachelor thesis is divided into four individual chapters. The first chapter consists of the general terms of tourism, which are related to the topic of the bachelor thesis. The second chapter specifies the geographic, natural and economic characteristics of the tourist area. The third chapter deals with the analysis of the supply and the demand in tourism in the tourist area of Český les, one part also focuses on the questionnaire survey, which was made among the visitors of the tourist area. The SWOT analysis sums up the current state of tourism in the tourist area of Český les. The final fourth chapter includes the proposals and opportunities of the tourism development, which are mostly based on the findings from the previous chapters.
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Strategie rozvoje cestovního ruchu v turistické oblasti Valašsko
Krchňáková, Adéla
Bachelor thesis focuses on the strategic development of tourism in the destination wallachia. From the viewpoint of literature, there are explained the expressions related to the issue of tourism and destination management. In the part containing results, crucial tourism products were proposed on the basis of carried out analysis of current situation of tourism in Wallachia. Proposed tourism products proceed from the uniqueness of the destination and their aim is to develop tourism in this area.
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Importance of the European Region Danube-Vltava for tourism development
HRONOVÁ, Pavlína
Aim of this thesis was based on the analysis of the potentials of the European Danube - Vltava region to identify common areas of tourism development and design of the joint development area leading to the creation of a competitive destiance as a European tourism product.The results of the analysis showed that the hypothesis was confirmed. It was assumed that the common areas for tourism development, cycling, hiking and cultural tourism. The region has many bike trails and cultural sites, including sites inscribed on UNESCO World Heritage List. The hypothesis is confirmed by the interviewed experts in the field of tourism and regional development as well.
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Product Innovation of Častoboř resort in tourist area Střední Čechy - jihovýchod
VOKROUHLÍK, Vojtěch
The purpose of this work was to specify services offered in an examined tourist area and an analysis of recent product of leisure facility of Častoboř. Than a comparison with similar facilities took place. Subsequently, a few suggestions about further development of the services offered were made, based on results of the analysis mentioned above. I gained not only from secondary sources, but also use of interviews with supervisor and owner of leisure facility.
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